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  • ·Shon Mott AW2025 Knitwear Campaign by Alejandro Sonoro
Brand
Shon Mott
ProjectShon Mott AW2025
Close-up portrait of a model wearing a burgundy ribbed zip-neck knit sweater against a white studio background for Shon Mott.

Shon Mott Shon Mott AW2025 2025

Associated creatives

Alejandro Sonoro
Alejandro SonoroPhotographer
Raquel Franco
Raquel FrancoFashion Editor/Stylist
Mónica Marmo
Mónica MarmoMakeup Artist
Lor Solano
Lor SolanoExecutive Producer
Charlotte Carey
Charlotte CareyModel
Sarah Dewi
Sarah DewiModel

Tags

woman in burgundy knit sweaterwoman in red sweaterwoman wearing knitwearburgundy ribbed knit sweaterburgundy sweaterribbed knit sweaterzip collar sweaterknit sweater

Description

A close-up studio portrait for the Shon Mott Fall/Winter 2025 campaign, captured by photographer Alejandro Sonoro with styling by Raquel Franco and makeup by Mónica Marmo. The model wears a heavy ribbed knit burgundy sweater featuring an exaggerated wide collar with a silver metal zip closure, held gently near the collarbone. Clean, soft directional lighting highlights natural skin texture, defined facial features, and a small silver hoop earring against a plain white backdrop. Graphic white campaign typography across the chest anchors the minimalist fashion composition.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Burgundy (50%)

Background

White Seamless

Context

Advertising Campaign