Securitas: Brand Identity

Apr 2021

Kurppa Hosk developed a comprehensive brand identity system for Securitas, unifying the security firm's digital and physical presence. The project establishes a cohesive visual language centered on a sophisticated palette of deep navy, white, and signature red accents, paired with technical, minimalist typography. The system extends across a broad digital ecosystem, featuring responsive web interfaces, motion graphics, and UI applications designed for readability and professional utility. Complementing the digital assets, the identity encompasses physical collateral, custom uniform elements, and environmental photography that reinforces the brand's presence in the field. Utilizing 3D renders, clean motion graphics, and precise graphic vector elements, the design system maintains a professional and highly technical aesthetic throughout all touchpoints.

Horizontal, Commercial, Clean