Securitas
Brand Identity








Apr 2021
Kurppa Hosk developed a comprehensive brand identity system for Securitas, establishing a cohesive visual language that spans digital interfaces, corporate stationery, and apparel. The project emphasizes a professional, minimalist aesthetic defined by a deep navy and white palette punctuated by the brand’s signature red dots. Technically precise and highly structured, the identity features custom typography in the Securitas Pro typeface and a clean, responsive web design architecture. The design extends into a digital ecosystem of mobile and tablet interfaces, supported by motion graphics and 3D renders that utilize high-contrast purple accents for a modern, tech-forward look. Captured in natural light, the application across physical collateral and corporate uniforms maintains a consistent, industrial-ready quality.
Horizontal, Commercial, Clean