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Security guard in navy uniform holding walkie-talkie standing beside branded blue car near water.

Securitas Brand Identity 2021

Associated creatives

Tags

Description

This image for the Securitas brand identity project by Kurppa Hosk features a security guard standing beside a dark blue branded car near a coastal waterway. The security guard, wearing a navy jacket and baseball cap, is holding a walkie-talkie and looking upward while leaning against the open driver-side door. The vehicle features prominent red circular branding and the text Electronic Security on the door panel. The scene is shot outdoors in daylight with a concrete paved ground and a calm sea visible in the background under an overcast sky.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Insurance

Color

Navy (60%)
Scarlet (40%)

Background

Road

Context

Advertising Campaign