Securitas Brand Identity 2021

Description

A security professional is captured in a medium shot wearing a dark navy blue jacket featuring the Securitas logo and red dot branding on the sleeve and collar. The jacket has a bright red inner lining and a hood. The subject is holding a small electronic device or radio. In the blurred background, an outdoor terrace or street setting features restaurant tables and out-of-focus figures seated nearby. The lighting is bright and natural daylight, emphasizing the clean textures of the uniform fabric.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color

Background

Street

Context

Advertising Campaign