BrandSecuritas
ProjectBrand Identity

Securitas Brand Identity 2021
Associated creatives
Tags
Description
A close-up portrait shows a man with a reddish-brown beard and mustache speaking into a black walkie-talkie. He wears a white safety helmet marked with three red dots, the number 24, and the text Arlanda Fire and Safety alongside the Securitas brand name. His dark jacket and helmet strap are fitted securely, and he looks off to the side with an active expression. The background features a muted architectural structure with reddish panels and square windows under natural daylight, creating a professional corporate identity portrait.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Color
Jet Black (50%)
Pure White (30%)
Crimson (20%)
Background
Industrial Building
Context
Advertising Campaign, Brand Film / Corporate Video