Logo
Three white pump bottles of REF hair products arranged on a pale grey surface against a seamless neutral background
Minimalist brand identity graphic for REF with curved Stockholm Sweden text over bold black letters on grey
Three cylindrical REF Stockholm Sweden spray wax bottles arranged on a light grey background
Stacks of REF hair styling product containers in varying heights and muted shades against a grey background.
Top-down view of a minimalist white business card for REF resting on a textured grey concrete surface.
Corporate stationery items including business cards and letterhead featuring REF branding arranged on plywood and wood log sections.
Three REF root concealer spray bottles displayed upright on a textured concrete block against a grey wall
Laptop screen displaying the REF brand website homepage with a man wearing a green button-down shirt against a grey background.
Portrait of a woman with red hair in a white jacket partially obscured by typography on a muted beige background.
Three white pump bottles of REF hair products arranged on a pale grey surface against a seamless neutral background
Minimalist brand identity graphic for REF with curved Stockholm Sweden text over bold black letters on grey
Three cylindrical REF Stockholm Sweden spray wax bottles arranged on a light grey background

REF Brand Identity 2017

About

The brand identity for REF Stockholm Sweden establishes a sophisticated visual language that effortlessly bridges the gap between clinical efficiency and organic beauty. By leaning into a strictly minimalist aesthetic, the project successfully defines the haircare brand through a consistent use of clean, sans-serif typography and a subdued, neutral color palette that echoes the serenity of its Scandinavian roots. Through the expert graphic design work of Kurppa Hosk, the brand identity project creates a cohesive narrative across diverse touchpoints, from high-key studio packshots of styling masques and aerosols to professional stationery suites. The execution relies on precise commercial photography, utilizing studio strobe lighting to emphasize the matte textures of product packaging and the industrial interplay between smooth containers and concrete surfaces. This clinical, orderly approach to design is softened by editorial portraiture and natural accents, such as birch log elements, which ground the corporate visuals in a sense of natural quality. The resulting identity feels deliberate and high-end, favoring editorial minimalism to communicate the brand's commitment to sustainability and professional-grade performance. By maintaining a balance between rigid structural composition and soft, high-contrast imagery, the identity provides a versatile framework for both digital UI and physical media, ensuring that the brand remains instantly recognizable as a leader in the global beauty industry.

Brand

REF

Credits

Kurppa Hosk
Graphic Design

Industries

Haircare

Styles

HorizontalCommercialCleanMinimalist
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