Schulhaus Tirol

May 2022

Schulhaus Tirol’s brand identity, crafted by Studio Furore, establishes a cohesive visual language rooted in earthy tones and bold typographic systems. The project balances modern editorial sensibility with a tactile, retro-inspired aesthetic, utilizing high-contrast orange and black applications across web, print, and packaging materials. The identity system relies on a consistent graphic framework that features botanical illustrations, clean serif typography, and natural textures. Photography by Kurt Bauer complements the design, grounding the brand in commercial and macro food imagery that emphasizes surface and form. This identity is further defined by the use of premium materials from Colorplan, G. F Smith, and Munken, which are showcased through screen-printed collateral and structured brochures.

Commercial, Clean, Vertical

Fabric Texture

Advertising Campaign