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Schulhaus Tirol: Brand Identity

Date

May 2022

Description

Studio Furore crafts a cohesive brand identity for Schulhaus Tirol, anchoring the project in a palette of vibrant orange and grounded, earthy textures. The visual system leverages a graphic, editorial sensibility to bridge digital interfaces with physical collateral, utilizing screen print / silkscreen techniques across a suite of promotional brochures, packaging, and cards. The identity features a clean, systematic use of bold serif typography paired with macro photography. Kurt Bauer captures these tactile elements, focusing on high-contrast compositions of produce, textiles, and wine-related imagery. Studio Brighten supported the execution through web development, ensuring the brand's aesthetic translates seamlessly into a dynamic, grid-based online interface.

Style

Commercial, Clean, Vertical

Background

Fabric Texture

Context

Advertising Campaign

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