São Paulo Symphony Orchestra

Sep 2024

The brand identity for the São Paulo Symphony Orchestra (OSESP) establishes a contemporary visual system that balances historical performance with modern graphic expression. Developed by Polar, Ltda. for design and ACE for brand strategy, the project integrates bold typography with a vibrant, multi-hued color palette to define the institution's institutional presence across both print and digital mediums. Featuring editorial layouts and rhythmic motion graphics, the identity system leverages clean, minimalist structures to anchor complex program information and schedules. The implementation spans environmental applications, including large-scale architectural banners on the orchestra’s concert hall and a suite of printed concert collateral. A generative design tool, captured through interactive software demonstrations, allows for fluid visual patterns that respond to musical rhythm. This comprehensive identity is documented through spatial photography by Tuca Vieira, case study photography by Naira Mattia, and performance imagery by Osesp, highlighting the interplay between the brand's graphic language and its neoclassical architecture.

Horizontal, Commercial

Music

Brand Film / Corporate Video