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Brand
São Paulo Symphony Orchestra
ProjectBrand Identity

São Paulo Symphony Orchestra Brand Identity 2024

Associated creatives

Polar, Ltda.
Polar, Ltda.Graphic Design
ACE
ACEBrand Strategy
Tuca Vieira
Tuca VieiraSpatial Photography
Naira Mattia
Naira MattiaCase Study Photography
Osesp
OsespOrchestra Photography

Tags

motion graphics videomotion graphicstypography presentationbrazilian typefacestypeface designanimated typography

Description

This motion graphics video presents custom Brazilian typefaces created for the Sao Paulo Symphony Orchestra brand identity project. The sequence features dynamic typography presentations against a solid green backdrop, displaying uppercase and lowercase alphabets alongside numerals and punctuation marks. Animated black vertical lines punctuate the composition, shifting position across the screen as text transitions. The clean digital layout emphasizes the architectural and musical influences embedded in the typeface designs. Created by Polar, Ltda., ACE, Tuca Vieira, Naira Mattia, and Osesp.