São Paulo Symphony Orchestra Brand Identity 2024

Description

An assortment of colorful concert program flyers fan out across a dark, textured surface for the São Paulo Symphony Orchestra brand identity project. Each vertical flyer displays bold typography paired with overlapping, translucent circular patterns in shades of orange, purple, green, blue, and yellow. Soft, mottled shadows drift diagonally across the composition, creating depth and a dynamic interplay of light. Designed by Polar, Ltda. with brand strategy by ACE and photography by Tuca Vieira, Naira Mattia, and Osesp, the graphic materials highlight the cultural season schedule.

Style

Artistic, Vertical, Gritty, Graphic

Techniques

Typography, Natural light

Industries

Music

Color

Background

Metal Texture

Context

Advertising Campaign