YoungCapital: Boost Your Boomer

Brand

Date

Jan 2025

Description

YoungCapital’s 'Boost Your Boomer' project introduces a bold narrative through a gritty, cinematic commercial spot. The film explores a dystopian, sci-fi aesthetic, utilizing live-action technique and extensive VFX to build a surreal industrial environment. Set within a dark, warehouse-inspired space, the production leans into low-key lighting and dramatic shadows. Creative production was handled by Hamlet, with agency representation by ACE. Post-production and visual effects were provided by the team at Astro Pirata, Frames, and Rascal, with music and sound design by Audentity and post-production services from Shift Post.

Style

Horizontal, Cinematic, Gritty, Matte

Techniques

VFX / visual effects

Background

Warehouse

Context

Advertising Campaign, Brand Film / Corporate Video