YoungCapital
Boost Your Boomer
Jan 2025
YoungCapital’s 'Boost Your Boomer' campaign steps into a sci-fi landscape, grounding its narrative in a gritty, industrial setting. The commercial leans into a cinematic aesthetic, defined by dramatic, low-key lighting and a muted, matte color palette. Produced by Hamlet with creative support from ACE, the project features a subject integrated into a surreal mechanical environment. The visual world is expanded through extensive VFX and post-production work, with contributions from Astro Pirata, Frames, and Rascal. Sound design and music were provided by Audentity, while Shift Post completed the final production pipeline.
Horizontal, Cinematic, Gritty, Matte
VFX / visual effects
Warehouse
Advertising Campaign, Brand Film / Corporate Video