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BrandSão Paulo Symphony Orchestra
ProjectBrand Identity
Ornate neoclassical concert hall exterior with two vertical red and pink promotional banners hanging on the facade

São Paulo Symphony Orchestra Brand Identity 2024

Associated creatives

Polar, Ltda.
Polar, Ltda.Graphic Design
ACE
ACEBrand Strategy
Tuca Vieira
Tuca VieiraSpatial Photography
Naira Mattia
Naira MattiaCase Study Photography
Osesp
OsespOrchestra Photography

Tags

building exteriorconcert hall exteriorneoclassical architecturered bannerspromotional bannersorchestra branding

Description

An architectural daylight capture displays the grand neoclassical facade of the concert hall home to the Sao Paulo Symphony Orchestra. Two large, vertical vibrant red and pink banners hang symmetrically across the stone structure, displaying typographic branding and organic patterns. The ornate facade features carved stone details, classical columns, and large arched windows with gridded panes. The composition is balanced and front-facing, showcasing the integration of contemporary branding within a historical public building.

Style

Editorial, Horizontal, Clean

Industries

Festivals & Events

Background

Residential Building

Context

Advertising Campaign