San Pellegrino
Taste
Brand
ProjectTaste
Date
Jan 2025
Description
San Pellegrino’s Taste campaign features an animated rooftop dinner party, capturing a transition from golden hour to dusk. The project highlights a social dining atmosphere set against a city skyline, with animation techniques blending modern graphic elements and atmospheric lighting. Produced by Studio AKA and Blacklist, with creative direction by Ogilvy UK, the commercial emphasizes the role of the brand in a communal outdoor setting.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Animation
Industries
Beverages
Color
Jet Black
Royal Blue
Golden Yellow
Background
Rooftop
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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