San Pellegrino: Taste
Brand
Date
Jan 2025
Description
San Pellegrino’s Taste campaign features an animated spot that captures a lively rooftop dinner party set against an evolving cityscape. Produced by Studio AKA and Blacklist with creative direction from Ogilvy UK, the project focuses on the interplay of social connection and dining. The piece utilizes a modern, graphic animation style that incorporates warm, golden hour lighting transitions. The narrative centers on a gathering around an outdoor table, emphasizing a relaxed atmosphere as the scene shifts from sunset to dusk.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Animation
Industries
Color
Jet Black
Royal Blue
Golden Yellow
Background
Rooftop
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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