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IKEA: The Giving Bag

Brand
IKEA
Date

Mar 2023

Description

IKEA explores the emotional experience of moving house in 'The Giving Bag,' a commercial video that channels a child’s imaginative perspective through live-action footage and post-production effects. The narrative centers on a young family’s relocation, transitioning from the mundanity of cardboard boxes to a series of moments featuring glowing, magical objects pulled from the brand’s signature blue shopping bag. Developed by Ogilvy UK, the piece leans into a warm aesthetic, utilizing natural light and cinematic framing to capture the domestic setting. The integration of VFX highlights the transition between the familiar interior of a home in flux and the whimsical elements of childhood discovery.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light, VFX / visual effects

Color
Royal Blue
Beige
Golden Yellow
Background

Living Room

Context

TVC / TV Commercial

Associated creatives

Ogilvy UK
Ogilvy UKAgency / Creative
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