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San Pellegrino Holiday on Italian Time - Italian Time Explained 2025

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San Pellegrino debuts their Holiday on Italian Time advertising campaign, fronted by comedian Diane Morgan. The spot leans into a cinematic commercial style, utilizing soft lighting and warm tones to frame a series of holiday-themed vignettes. Directed by Ogilvy North America and SMUGGLER UK, the film features a live-action technique that captures a refined, rhythmic delivery from Morgan. The production highlights a clean aesthetic through production design choices like vintage clocks and festive exterior settings.

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