San Pellegrino The Nice Guys 2025

About

San Pellegrino’s commercial project, The Nice Guys, captures a dialogue-driven encounter set within an industrial yard. The narrative centers on two characters navigating a landscape of shipping containers, leading to the unveiling of the beverage product. The production utilizes a cinematic live-action technique, relying on natural light to define the textures of the surroundings. The film balances a gritty environment with warm, high-contrast imagery to ground the interaction. Creative development was led by Ogilvy New York, with production managed by Spark & Riot. Post-production services were provided by Cabin Edit and Company 3 New York, with additional sound and music work from Pickle Music, Human Sound, and Hogarth US, and media strategy by OpenMind.