Samsung

Jan 2026

Samsung’s ZF7 Terrarium campaign highlights the interplay between high-definition display technology and natural detail. Through a series of macro close-ups of lush foliage, the project introduces a foldable smartphone, focusing on the device's interface and generative zoom capabilities. Produced by Art Practice with creative development from Saatchi & Saatchi London, the work leans into a cinematic visual language. The film captures the handset within a warm indoor environment, utilizing clean live-action technique to emphasise the clarity and depth of the screen’s output. Post-production and VFX were managed by RASCAL, who also handled the music and sound design for the piece.

Horizontal, Cinematic, Clean

Consumer Electronics

Forest

TVC / TV Commercial