Samsung: ZF7 Terrarium
Brand
Date
Jan 2026
Description
Samsung highlights the display capabilities of the ZF7 in this commercial video, centering on a detailed terrarium environment. The narrative leans into the device's generative features, focusing on the interface as a user interacts with the screen to zoom into the greenery. Produced by Art Practice with creative development from Saatchi & Saatchi London, the project utilizes a clean, live-action technique to contrast the organic textures of the foliage with the crisp, technical performance of the smartphone display. Post-production and VFX were managed by RASCAL, who also developed the sound and music composition.
Style
Horizontal, Cinematic, Clean
Industries
Color
Forest Green
Caramel
Background
Forest
Context
TVC / TV Commercial
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