Samsung highlights the display capabilities of the ZF7 in this commercial video, centering on a detailed terrarium environment. The narrative leans into the device's generative features, focusing on the interface as a user interacts with the screen to zoom into the greenery.
Produced by Art Practice with creative development from Saatchi & Saatchi London, the project utilizes a clean, live-action technique to contrast the organic textures of the foliage with the crisp, technical performance of the smartphone display. Post-production and VFX were managed by RASCAL, who also developed the sound and music composition.
