Samsung

Jan 2026

Samsung introduces the ZF7 Spectrum, a foldable smartphone showcased here through a commercial film that highlights both its distinct form factor and camera versatility. The production leans into a modern aesthetic, utilising live-action techniques to capture a subject against a stark, concrete-textured backdrop. The visual narrative is defined by a vibrant rainbow light projection that moves across the frame, accentuating the device's interaction with its environment. This campaign was developed by creative agency Saatchi & Saatchi London, with production handled by Art Practice. Post-production and sound design were completed by RASCAL, with additional input from WORK UK.

Vertical, Commercial, Clean

Consumer Electronics

Concrete Texture

TVC / TV Commercial