Samsung
ZF7 Spectrum
Brand
ProjectZF7 Spectrum
Date
Jan 2026
Description
Samsung introduces the ZF7 Spectrum, a campaign highlighting the foldable smartphone's unique form factor and advanced camera capabilities. Directed by Art Practice, the commercial features a series of live-action captures showcasing the device in a clean, modern indoor setting. The creative direction from Saatchi & Saatchi London leans into a minimalist aesthetic, using vibrant rainbow light projections against a textured concrete backdrop to frame the product. Post-production and sound design were handled by RASCAL to emphasize the device's technical precision.
Style
Vertical, Commercial, Clean
Industries
Consumer Electronics
Color
Cream
Navy
Background
Concrete Texture
Context
TVC / TV Commercial
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