Samsung
Z Fold4
Brand
ProjectZ Fold4
Date
Apr 2026
Description
Samsung highlights the multitasking capabilities of the Z Fold4 in this commercial spot. The production bridges the gap between polished 3D render / CGI hardware close-ups and live-action technique, showcasing the foldable screen across gaming, productivity, and lifestyle applications. The narrative centers on domestic interactions, featuring a user navigating split-screen apps from a residential setting. The execution relies on cinematic lighting and dynamic transitions to emphasize the device's design, with original sound design provided by Heavy Duty Projects.
Style
Horizontal, Commercial, Clean, Retro
Techniques
3D render / CGI
Industries
Consumer Electronics
Context
TVC / TV Commercial
Associated creatives
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