Samsung
Z Fold4
Brand
ProjectZ Fold4
Date
Apr 2026
Description
Samsung highlights the multitasking capabilities of the Galaxy Z Fold4 in this commercial spot. The production balances polished 3D render and CGI product close-ups with live-action technique lifestyle scenes, capturing the device in use within a domestic environment. Throughout the film, dynamic transitions emphasize the functionality of the foldable screen, including split-screen productivity tools and gaming performance. The aesthetic leans into cinematic lighting and clean framing to showcase the hardware's design. Heavy Duty Projects provided music and sound design for the project.
Style
Horizontal, Commercial, Clean, Retro
Techniques
3D render / CGI
Industries
Consumer Electronics
Context
TVC / TV Commercial
Associated creatives
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