The Samsung You & AI campaign demonstrates the application of connected smart technology throughout a daily routine. The narrative follows a protagonist as they navigate domestic life, from morning preparations to outdoor activities, supported by smartphones, smartwatches, and intelligent home appliances.
Shot with a focus on warm interior lighting and natural outdoor light, the commercial utilizes live-action techniques to emphasize the integration of AI capabilities within the home. Post-production and visual effects were handled by Creative Outpost, who also provided sound and music design for the project.
