Samsung, Olympics: Open Always Wins

Jul 2024

Samsung and the Olympics partner for 'Open Always Wins,' a high-energy campaign documenting the intersection of breaking and athletic performance. The project highlights the precision and physical intensity of the sport, featuring freestyle dance competitions, studio rehearsals, and personal interviews with practitioners. The film utilizes fast-paced editing and natural lighting to emphasize the athleticism of power moves and footwork. Set against a mix of studio and urban backdrops, the production captures the evolving culture of breaking through a cinematic lens. Production services for this project were provided by BlueOx, with post-production handled by Leap Year Post.

Horizontal, Action, Cinematic, Clean

Brand Film / Corporate Video