Samsung: WXM x Samsung S6
Brand
Date
Nov 2024
Description
Samsung partners with WXM Tech for a large-scale promotional campaign introducing the Galaxy S6 in the Canadian market. This commercial project captures the scope of a multi-channel launch, documenting the integration of high-impact digital billboards in urban settings alongside the technical production process. The film leans into a clean, live-action technique, alternating between expansive city-wide branding displays and the behind-the-scenes studio environment. The narrative focuses on the operational scale of the rollout, featuring candid glimpses of the production teams managing digital assets and monitor arrays.
Style
Horizontal, Commercial, Clean
Industries
Context
Brand Film / Corporate Video
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