Samsung: Wettest Town Showdown
Brand
Date
Jan 2025
Description
Samsung’s Wettest Town Showdown is a cinematic campaign exploring the local rivalries behind Australia’s most rain-prone regions. Produced by Rabbit and developed with creative agency Leo Burnett Australia, the project blends documentary-style interviews with captured live-action footage of regional landmarks and weather patterns. The visual approach utilizes natural light and atmospheric color grading to highlight the persistent rainfall and rural landscape. The production was supported by post-production work from The Editors and White Chocolate VFX, with sound design and music composition provided by Song Zu Sydney.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
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