Samsung
Wettest Town Showdown
Brand
ProjectWettest Town Showdown
Date
Jan 2025
Description
Samsung captures a regional rivalry in Wettest Town Showdown, a campaign exploring the character of Australia's rainiest locales. The film utilizes a documentary-style approach, focusing on local residents and weather experts to anchor the narrative within the reality of the landscape. Produced by Rabbit with creative development from Leo Burnett Australia and Toni Higginbotham, the production leans into atmospheric color grading and natural light to frame the heavy rainfall. The visual execution is supported by post-production work from The Editors and White Chocolate VFX, with sound design by Song Zu Sydney.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Consumer Electronics
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
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