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Samsung: We Come To You Doggone It: 16x9 :15

Date

May 2026

Description

Samsung’s 15-second commercial, We Come To You Doggone It, blends tactile stop-motion animation with live-action sequences to demonstrate the brand's service model. The campaign features a mix of character-driven storytelling and direct interaction with service staff, set against bright, outdoor-simulated environments. Produced under the creative direction of Crispin, the project transitions between stylized animated sequences and live-action framing. The execution highlights detailed tactile textures through a retro aesthetic, bridging the gap between digital consumer electronics and real-world service support.

Style

Horizontal, Commercial, Tactile, Retro

Techniques

Animation

Color
Lavender
Jet Black
Background

Park

Context

TVC / TV Commercial

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