Samsung
Vision AI
Brand
ProjectVision AI
Date
Feb 2025
Description
Samsung’s Vision AI campaign showcases the integration of advanced display technology within the home. The spot explores the emotional resonance of shared viewing, depicting family members and their dog gathered in a living room setting. Produced by Electric Lime and agency Cheil Worldwide, the film utilizes live-action technique to bridge intimate domestic moments with the capabilities of AI-driven cinematic display. The aesthetic leans into a clean, warm palette, emphasizing natural light to contrast with the crisp interface of the hardware interface.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Consumer Electronics
Color
Navy
Golden Yellow
Background
Living Room
Context
TVC / TV Commercial
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