Samsung
Vibe Curator
BrandSamsung
ProjectVibe Curator
Date
Sep 2026
Description
Samsung’s Vibe Curator commercial explores the intersection of smart home connectivity and lifestyle through a stark contrast between environments. The spot follows a protagonist in a high-energy nightclub setting as she manages her home environment via mobile device. Produced in collaboration with agency Crispin, the narrative shifts between the neon-lit club atmosphere and a serene, upscale apartment. The project utilizes a blend of cinematic lighting techniques to highlight automated home features, maintaining a humorous tone while demonstrating remote pet management.
Style
Humorous, Horizontal, Commercial, Neon
Industries
Consumer Electronics
Color
Jet Black
Context
TVC / TV Commercial
Associated creatives
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