Samsung
Vibe Curator
Brand
ProjectVibe Curator
Date
Sep 2026
Description
Samsung’s Vibe Curator commercial explores smart home integration through a high-contrast narrative. The film, created with agency Crispin, juxtaposes the neon-heavy, high-energy environment of a nightclub with the calm, automated atmosphere of a remote-controlled apartment. The project captures a seamless transition between a night out and domestic management, focusing on mobile-controlled home utilities. Utilizing distinct lighting techniques, the production draws a visual line between vibrant nightlife settings and the quiet, warm interior of a city apartment.
Style
Humorous, Horizontal, Commercial, Neon
Industries
Consumer Electronics
Color
Jet Black
Context
TVC / TV Commercial
Associated creatives
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