Samsung: Unstoppable Speed
Brand
Date
Mar 2023
Description
Samsung highlights the performance capabilities of its latest SSD component in 'Unstoppable Speed,' a high-energy commercial featuring a cybernetic rider navigating a futuristic cityscape. The film channels a distinct cyberpunk aesthetic, utilizing rapid camera movements and a saturated palette of blue and pink tones. The project leans into a cinematic visual style, blending live-action technique with layered VFX to emphasize speed and technological integration. Audio production for the spot was handled by Pull.
Style
Horizontal, Action, Cinematic, Neon, Futuristic
Techniques
VFX / visual effects
Industries
Color
Sky Blue
Hot Pink
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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