Samsung’s 'Uncovered' campaign takes a nostalgic look at skate culture, framing urban action through a retro lens. The project leans into a raw aesthetic, utilizing VHS / lo-fi textures and fisheye lens perspectives to evoke a specific, archival feel.
The creative execution, directed by Larchmont in collaboration with agency Clemenger BBDO Australia, prioritizes authentic street imagery paired with deliberate magnetic tape artifacts. Sound design and production for the piece were handled by Sonar Music, rounding out a cinematic approach that balances modern consumer electronics with a distinct 1980s-inspired visual language.
