Samsung

Uncovered

Brand

Date

Feb 2025

Description

Samsung’s 'Uncovered' project leans into a nostalgic aesthetic, presenting a series of skate-focused vignettes framed through a retro VCR playback. The campaign captures authentic street skating moments through archival-style footage and fisheye perspectives, utilizing lo-fi visual cues to evoke a distinct 1980s atmosphere. The film production is a collaboration between agency Clemenger BBDO Australia and production house Larchmont. Sound design and music composition for the project are handled by Sonar Music, rounding out the cinematic experience.

Style

Horizontal, Action, Cinematic, 1980s, Retro

Techniques

VHS / lo-fi

Industries

Consumer Electronics

Color

Jet Black

Medium Grey

Pure White

Context

TVC / TV Commercial, Brand Film / Corporate Video