Samsung: Uncovered - 15" Photo Assist
Brand
Date
Feb 2025
Description
Samsung highlights its Photo Assist feature in this 15-second commercial, which captures action-oriented sequences set against an outdoor coastal backdrop. The spot features skaters performing tricks near a concrete bowl, while a production crew captures the motion using both professional cinema gear and a Samsung smartphone. Produced by Larchmont with agency support from Clemenger BBDO Australia, the film uses live-action techniques to integrate interface overlays with real-world activity. The project includes original audio from Sonar Music, framing the consumer electronics technology within an active lifestyle context.
Style
Horizontal, Commercial, Action
Industries
Color
Royal Blue
Pure White
Charcoal
Background
Sports Venue
Context
TVC / TV Commercial
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