Samsung highlights its Photo Assist feature in this 15-second commercial, which captures action-oriented sequences set against an outdoor coastal backdrop. The spot features skaters performing tricks near a concrete bowl, while a production crew captures the motion using both professional cinema gear and a Samsung smartphone.
Produced by Larchmont with agency support from Clemenger BBDO Australia, the film uses live-action techniques to integrate interface overlays with real-world activity. The project includes original audio from Sonar Music, framing the consumer electronics technology within an active lifestyle context.
