Samsung
Uncovered - 15" Photo Assist
Brand
ProjectUncovered - 15" Photo Assist
Date
Feb 2025
Description
Samsung highlights the Photo Assist feature in this 15-second commercial, showcasing the technology's application in a dynamic, outdoor setting. The spot features skaters performing near a coastal concrete bowl, bridging the gap between high-energy action and everyday utility. Produced by Larchmont, the project integrates live-action technique with clear technology demonstrations, featuring on-screen interface interactions. Clemenger BBDO Australia directed the creative execution, while Sonar Music provided the sound design for this consumer electronics campaign.
Style
Horizontal, Commercial, Action
Industries
Consumer Electronics
Color
Royal Blue
Pure White
Charcoal
Background
Sports Venue
Context
TVC / TV Commercial
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