This 15-second spot for Samsung highlights mobile video technology within an energetic sports context. The commercial features skateboarding action captured and edited on a smartphone, blending dynamic skatepark footage with close-up shots of users applying slow-motion effects to their content.
Produced by Larchmont, the project utilizes live-action technique and natural light to showcase the device within an urban environment. Music and sound design by Sonar Music complement the fast-paced visuals, with creative direction provided by Clemenger BBDO Australia.
