Samsung: Uncovered - 15" Instant Slow Mo
Brand
Date
Feb 2025
Description
This 15-second spot for Samsung highlights mobile video technology within an energetic sports context. The commercial features skateboarding action captured and edited on a smartphone, blending dynamic skatepark footage with close-up shots of users applying slow-motion effects to their content. Produced by Larchmont, the project utilizes live-action technique and natural light to showcase the device within an urban environment. Music and sound design by Sonar Music complement the fast-paced visuals, with creative direction provided by Clemenger BBDO Australia.
Style
Vertical, Commercial, Action
Techniques
Natural light, Slow motion
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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