Samsung
Uncovered - 15" Instant Slow Mo
Brand
Date
Feb 2025
Description
Samsung highlights mobile video capabilities in this 15-second spot, 'Uncovered - Instant Slow Mo.' The campaign focuses on the integration of intuitive slow-motion features within high-energy skateboarding, capturing trick sequences alongside the device interaction. Produced by Larchmont with creative direction from Clemenger BBDO Australia, the commercial utilizes live-action technique and natural light to showcase hardware functionality. Sonar Music provided the sound design for the vertical-format campaign, which leans into active, fast-paced sports documentation.
Style
Vertical, Commercial, Action
Techniques
Natural light, Slow motion
Industries
Consumer Electronics
Color
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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