Samsung: Uncovered - 15" Circle to Search
Brand
Date
Feb 2025
Description
Samsung highlights the functionality of the Circle to Search feature in this 15-second commercial spot. The film focuses on the user experience, juxtaposing intimate, close-up shots of smartphone interactions with energetic live-action footage of a skateboarder in an outdoor park setting. Developed by Clemenger BBDO Australia, the project employs a clean aesthetic and warm lighting to frame the mobile technology. Production was managed by Larchmont, with music and sound design provided by Sonar Music to complete the cinematic presentation.
Style
Vertical, Cinematic, Warm, Clean
Industries
Color
Jet Black
Pure White
Context
TVC / TV Commercial
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