Samsung: Memory Lane
Brand
Date
Jul 2025
Description
Samsung’s Memory Lane spot centers on a quiet, intergenerational moment shared between an older man and a young woman. Set along a sunlit forest trail, the narrative unfolds as the duo encounters a memory triggered by a smartphone, bridging the gap between past and present through technology. Produced by Merman London with creative input from Iris, the film leans into a nostalgic, gentle aesthetic. The production utilizes cinematic framing and warm natural light to ground the narrative in a wooded landscape, emphasizing a tactile, live-action technique that highlights the device’s role in daily connection.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Natural light
Industries
Color
Navy
Off-White
Background
Woodland
Context
TVC / TV Commercial
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