Samsung captures the collective intensity of football fandom in the commercial 'Build Up.' The spot centers on the shared anticipation of a match, utilizing tight, shallow depth-of-field close-ups to isolate expressive reactions before transitioning to the group’s high-energy celebration.
Produced by Merman London, the film leans into a dynamic aesthetic through rapid cuts and slow motion sequences. The project, which emphasizes the communal experience of sports culture, features post-production and VFX work by 1920 VFX, with sound design also provided by 1920 VFX.
