Samsung
Tunnel Fit
Brand
ProjectTunnel Fit
Date
Feb 2026
Description
Samsung showcases the Galaxy Z Fold7 in 'Tunnel Fit,' a commercial spot centered on the intersection of personal style and mobile technology. Filmed on a basketball court set, the piece demonstrates the device's folding screen capabilities and Google Gemini AI integration. The narrative features two protagonists utilizing the smartphone's interface to transition through various outfits in a dynamic, studio-lit environment. The production employs sleek, clean visuals against a dark stadium backdrop, emphasizing the device’s metallic blue finish through live-action technique and cinematic framing. Uppercut contributed to the project's production.
Style
Horizontal, Action, Cinematic, Clean
Industries
Consumer Electronics
Color
Cobalt
Silver
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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