Samsung: Time to Tab
Brand
Date
Oct 2025
Description
Samsung’s Time to Tab campaign highlights the versatility and functionality of its tablet range across a variety of daily environments. Through a series of live-action segments, the commercial demonstrates high-resolution display capabilities and connectivity, capturing users in settings ranging from urban street art locations to domestic interiors. Produced by Wild Gift, the project leans into horizontal commercial cinematography to showcase high-definition gaming and mapping features. The visual narrative transitions between outdoor landscapes and modern home spaces to emphasize the portability of the hardware.
Style
Horizontal, Commercial
Industries
Color
Navy
Light Grey
Context
TVC / TV Commercial
Associated creatives
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