Samsung: This Is A Phone
Brand
Date
Oct 2024
Description
Samsung presents 'This Is A Phone,' a commercial project that explores the versatility of mobile technology. The narrative unfolds through a rapid-fire montage, shifting between graphic icon grids, boardroom presentations, street art, and architectural blueprints. Developed in collaboration with agency partners Leo Burnett, the project balances live-action technique with motion graphics to visualize how the device functions across varied professional and creative landscapes. The final soundscape is provided by The Elements Music.
Style
Horizontal, Commercial
Techniques
Motion Graphics
Industries
Context
TVC / TV Commercial
Associated creatives
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