Samsung
The Serif - TikTok
Brand
ProjectThe Serif - TikTok
Date
Feb 2025
Description
Samsung’s campaign for The Serif channels a high-energy aesthetic tailored for a vertical mobile experience. The project utilises live-action technique to highlight the product through a series of rhythmic, stylized sequences. Foregrounded by saturated neon tones and dynamic lighting, the visuals lean into a bold, editorial approach. The production, managed by Bodacious, contrasts human subjects against patterned environments to maintain visual engagement across the platform's native format.
Style
Vertical, Commercial, Saturated, Neon
Techniques
Drone footage
Industries
Consumer Electronics
Color
Lime
Camel
Background
Set-dressed
Context
Social Media / Short Form Video
Associated creatives
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