Samsung: The Serif - TikTok
Brand
Date
Feb 2025
Description
Samsung’s campaign for The Serif explores the aesthetic versatility of its consumer electronics through a series of dynamic, high-energy sequences. Created for the TikTok platform, the work utilizes a bold visual language that prioritizes saturated hues and neon accents to capture viewer attention in a mobile-first format. The project features live-action techniques set against patterned backgrounds, oscillating between fashion-forward portraiture and stylized object interaction. Produced by Bodacious, the campaign leans into rapid pacing and distinct colour grading to define a vibrant, contemporary look for the product.
Style
Vertical, Commercial, Saturated, Neon
Techniques
Drone footage
Industries
Color
Lime
Camel
Background
Set-dressed
Context
Social Media / Short Form Video
Associated creatives
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