Samsung: The Roots | Samsung Making Of
Brand
Date
Dec 2025
Description
This behind-the-scenes documentary provides an overview of the production process for a Samsung commercial filmed on location in Chile. The footage captures the technical execution across diverse environments, including coastal settings and residential courtyards. The project details the collaborative workflow between Leo Burnett Chicago, acting as the agency and creative lead, and production partners Caviar LA and The Roots Production Service. The edit focuses on the logistical choreography of the shoot, highlighting live-action techniques and lighting setups.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Context
Backstage / Behind the Scenes
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