Samsung: The Rescue
Brand
Date
Mar 2023
Description
Samsung’s commercial spot, The Rescue, explores a quiet, intimate moment centered around mobile technology. The film features a young man in a dimly lit environment, where the soft ambient glow of holiday lights contrasts with the deliberate, low-key lighting of the scene. Produced by Hungry Man US, the work focuses on the subject interacting with his device, utilizing desaturated tones and a matte finish to ground the narrative in a realistic, atmospheric setting. Agency partners R/GA US and editorial house The Den Editorial guide the live-action technique to maintain a cinematic pace throughout the spot.
Style
Horizontal, Cinematic, Desaturated, Matte
Industries
Color
Jet Black
Light Grey
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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