Samsung: The Next Big Thing Is You
Brand
Date
Jul 2024
Description
Samsung’s 'The Next Big Thing Is You' campaign highlights the integration of consumer technology into daily rhythms through a series of lifestyle vignettes. Directed and produced in collaboration with Stink Films and agency partners BBH USA, the project transitions between quiet apartment interiors and energetic outdoor street scenes. Employing a live-action technique, the narrative focuses on the utility of smartphones and wireless earbuds across varied environments. The cinematography leans into natural lighting and dynamic camera movements to anchor the tech-focused content within a grounded, nostalgic aesthetic.
Style
Horizontal, Commercial, Nostalgic
Industries
Color
Charcoal
Beige
Background
Living Room
Context
TVC / TV Commercial
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