Samsung: The Grass is Greener - Disrupt Campaign
Brand
Date
Oct 2024
Description
Samsung highlights display capabilities in 'The Grass is Greener - Disrupt Campaign,' a commercial production focusing on the visual vibrancy of its smartphone technology. The film captures diverse characters in architectural and garden environments, comparing their viewing experiences through varied outdoor settings. Developed with creative direction by Cheil North America, the project leans into live-action techniques to emphasize clarity and color representation. The visual treatment centers on crisp framing and natural daylight to demonstrate screen performance across tropical foliage and suburban lawn backdrops.
Style
Vertical, Commercial, Clean
Industries
Color
Navy
Medium Grey
Beige
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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