Samsung: The Fine Art Everyday Collection

Sep 2018

Samsung explores the intersection of professional vision and daily mobility in 'The Fine Art Everyday Collection'. The campaign follows Magnum photographer David Alan Harvey as he navigates a coastal route, framing the act of travel through a documentary lens. Produced by Barbarian, the film captures the rhythmic movement of a bicycle against a scenic backdrop. The piece utilizes natural light and a raw, observational aesthetic to ground the technology in a tangible environment, leaning into a live-action technique that prioritizes movement and ambient textures. Post-production work was completed by Company 3 New York, with sound and music contributions provided by Honey Mix and Future Perfect.

Documentary, Horizontal, Warm, Raw

Natural light

Street

Brand Film / Corporate Video