Samsung explores the intersection of digital communication and physical craftsmanship in The Emoticon Project 2. This documentary-style campaign features artist Tim Biskup, tracking the creative translation of digital emoticons into large-scale, tangible canvas works.
Produced by GREATERGOOD, the piece provides an intimate look at the painting process within a warm-lit studio environment. The project employs a live-action technique to document the artist's studio workflow, resulting in a clean, focused aesthetic that bridges consumer electronics with traditional fine art.
