Samsung
The Emoticon Project 2
Brand
ProjectThe Emoticon Project 2
Date
Jun 2026
Description
Samsung explores the intersection of digital communication and physical craftsmanship in The Emoticon Project 2. This documentary-style campaign features artist Tim Biskup, tracking the creative translation of digital emoticons into large-scale, tangible canvas works. Produced by GREATERGOOD, the piece provides an intimate look at the painting process within a warm-lit studio environment. The project employs a live-action technique to document the artist's studio workflow, resulting in a clean, focused aesthetic that bridges consumer electronics with traditional fine art.
Style
Documentary, Horizontal, Warm, Clean
Industries
Consumer Electronics
Color
Crimson
Jet Black
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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