Samsung
The Elephant In The Room
Mar 2026
Samsung’s project, The Elephant In The Room, is a commercial spot centering on the role of mobile technology within a professional environment. The narrative captures office workers as they engage with smartphones amidst a modern, glass-partitioned workspace, using a split-screen format to emphasize immediate digital reactions. Produced by Rabbit with post-production and VFX from White Chocolate, the live-action piece frames the interplay between personal communication and corporate settings. Clemenger BBDO Australia directed the creative execution, delivering a clean visual output that focuses on the integration of mobile devices in contemporary daily life.
Horizontal, Commercial, Clean
Consumer Electronics
Office
Advertising Campaign, Brand Film / Corporate Video
