Samsung: The Elephant In The Room
Brand
Date
Mar 2026
Description
Samsung’s commercial campaign, The Elephant In The Room, navigates corporate dynamics through a narrative lens. Set within a contemporary, glass-walled office environment, the film explores interactions between colleagues Jasmine and Alex as they manage device notifications and digital communication. The project features live-action technique integrated with a split-screen format to capture simultaneous perspectives. Creative direction and development were handled by Clemenger BBDO Australia, with production services provided by Rabbit and post-production by White Chocolate.
Style
Horizontal, Commercial, Clean
Industries
Color
Forest Green
Beige
Jet Black
Background
Office
Context
Advertising Campaign, Brand Film / Corporate Video
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