Samsung
Switchers - Therapy Puppets
Sep 2026
Samsung explores the user experience of device migration in this lighthearted commercial video for the Switchers campaign. Directed by the team at Chromista, the spot follows a therapy session where participants use paper bag puppets to articulate the sentiments surrounding mobile phone upgrades. The production prioritizes a clean, observational aesthetic, relying on natural interior lighting to capture the expressive character moments between the talent and their guide. The narrative frame leans into a humorous, dialogue-driven approach, supported by editing from Cabin Edit, sound design by Sonic Union, and post-production work from Color Collective.
Horizontal, Commercial, Clean
Natural light
Consumer Electronics
Living Room
TVC / TV Commercial
