Samsung

Switchers - Shirtless

Brand

Date

Sep 2026

Description

Samsung explores the transition between mobile devices in the commercial spot, "Switchers - Shirtless." The narrative centers on a group conversation in a residential living room, addressing user anxieties regarding phone sharing and data management. Through a series of character-driven exchanges, the spot highlights the specific device capabilities offered by the brand. The project features a polished live-action technique, utilizing warm, interior-focused lighting to ground the discussion. Chromista managed the production and creative development for the commercial, with post-production services provided by Color Collective and editing by Cabin Edit. Sound design and audio production were handled by Sonic Union.

Style

Horizontal, Cinematic, Warm

Industries

Consumer Electronics

Color

Navy

Mustard

Background

Living Room

Context

TVC / TV Commercial