Samsung
Switchers - Duo Jersey
Brand
ProjectSwitchers - Duo Jersey
Date
Sep 2026
Description
Samsung’s Switchers - Duo Jersey campaign utilizes a narrative-driven commercial film to explore mobile connectivity. Directed and produced by Chromista, the spot leans into a cinematic visual style, centering on a group therapy session held in a contemporary living room. The execution features a live-action technique, focusing on naturalistic dialogue between the cast. The work incorporates clean composition and warm indoor lighting to frame the interaction, highlighting the conversational flow of the messaging-focused narrative.
Style
Horizontal, Cinematic, Clean
Industries
Telecommunications
Color
Navy
Medium Grey
Background
Living Room
Context
TVC / TV Commercial
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