Samsung
Switchers - Blind Spot
Brand
ProjectSwitchers - Blind Spot
Date
Sep 2026
Description
Samsung presents 'Switchers - Blind Spot,' a video commercial that employs a comedic group therapy setting to explore smartphone features and data privacy. Set within a contemporary living room, the narrative follows a dialogue between two men moderated by a therapist, emphasizing the transition between mobile device ecosystems. The execution leans into a clean, live-action technique with cinematic lighting and a natural color palette. The project was created by Chromista, with post-production and VFX services provided by Color Collective, sound design by Sonic Union, and additional editing by Cabin Edit.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Consumer Electronics
Color
Navy
Medium Grey
Beige
Background
Living Room
Context
TVC / TV Commercial
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