Samsung: Social Minis
Brand
Date
Jan 2025
Description
Samsung highlights the versatility of its Galaxy ecosystem in this Social Minis campaign, focusing on the seamless integration of smartphones, smartwatches, earbuds, and tablets into daily routines. The project features the Galaxy Z Flip and various foldables across a range of lifestyle environments, from cafes to modern interiors, demonstrating the connectivity of the hardware. The commercial videography employs clean product staging and live-action techniques to emphasize modern design. Agency Cheil North America led the creative production, balancing dynamic human interaction with polished product-focused cinematography.
Style
Horizontal, Commercial, Clean
Industries
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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