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Samsung: Snow Play Olympics

Date

Jan 2026

Description

Samsung captures the spirit of winter sports culture with its Snow Play Olympics project. The vertical smartphone video features freestyle skiers Miro and Flora Tabanelli navigating an alpine environment, blending candid personal interaction with wide-scale mountain vistas. The piece utilizes a split-screen format to juxtapose action-oriented drone footage of skiers on the slopes with close-up perspectives of the subjects. Relying on live-action techniques and clean digital framing, the film leans into a lifestyle aesthetic that emphasizes the immediacy of mobile-first content.

Style

Lifestyle, Vertical, Clean

Techniques

Drone footage

Color
Sky Blue
Jet Black
Background

Mountain

Context

Social Media / Short Form Video

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