Samsung
Snow Play Olympics
Brand
ProjectSnow Play Olympics
Date
Jan 2026
Description
Samsung captures the intersection of winter sports culture and social media trends with their Snow Play Olympics project. The vertical content features freestyle skiers Miro and Flora Tabanelli navigating an alpine environment, presented through a distinct split-screen digital framing. Utilizing live-action technique and drone footage, the work leans into a candid, personal perspective. The clean execution highlights the subjects in a snowy mountain setting, emphasizing a lifestyle-driven approach to outdoor sports documentation.
Style
Lifestyle, Vertical, Clean
Techniques
Drone footage
Industries
Outdoor & Adventure Sports
Color
Sky Blue
Jet Black
Background
Mountain
Context
Social Media / Short Form Video
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